Nordic Oil

"Our ROAS increased significantly already after the first month with Content Ad Libitum, which made it easy for us to scale our Meta advertising."

Nordic Oil

"Our ROAS increased significantly already after the first month with Content Ad Libitum, which made it easy for us to scale our Meta advertising."

We have produced content for over 350 e-commerce brands.

Introduction

Scaled ad spend +400%

Nordic Oil is an online store that sells CBD products to Danish consumers suffering from poor sleep or pain.

In March 2023, Nordic Oil started a collaboration with Content Ad Libitum, as they had in-house challenges in producing the necessary content volume to fulfill their potential and scale their ad spend profitably.

Moreover, Nordic Oil also struggled to find relevant creators in the older age group and used a significant amount of internal resources to communicate with them.

Already 5 days after the startup, the first content batch was delivered to Nordic Oil, which was ready to go live in the ads.

Since then, 948 creatives have been produced over the course of the 12-month collaboration.

A volume that may sound daunting to many, but for Nordic Oil was just perfect, as it allowed them to weekly test new creatives and scale winning ads.

The collaboration has resulted in:
- 400% increase (profitably) in ad spend.
- 350% higher revenue.
- 948 creatives produced for 3 different markets (🇩🇰, 🇩🇪 and 🇪🇸)
- Sourcing of 46 different creators.
- 3x subscriptions with Content Ad Libitum.

We have produced the following content format for Nordic Oil

Meta Ads

Meta Ads

User Generated Content

User Generated Content

Talking Head Videos

Talking Head Videos

Statics

Statics

"ROAS increased significantly already after the first month with Content Ad Libitum, which made it easy for us to scale our advertising."

Jacob Søndermark

Paid Social Specialist, Nordic Oil

"ROAS increased significantly already after the first month with Content Ad Libitum, which made it easy for us to scale our advertising."

Jacob Søndermark

Paid Social Specialist, Nordic Oil

"ROAS increased significantly already after the first month with Content Ad Libitum, which made it easy for us to scale our advertising."

Jacob Søndermark

Paid Social Specialist, Nordic Oil

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© 2026 Content Ad Libitum / All rights reserved

© 2026 Content Ad Libitum / All rights reserved

© 2026 Content Ad Libitum / All rights reserved